If you don’t have a logo designed, you can still create a great-looking business card by incorporating graphic images into the design. The two-sided format, in particular, is very useful for listing your company’s products and services. A logo is important, but you can still create a business card that’s easy to read without one. Here are some tips to create the perfect card.
Standard business cards are very limited in space. Their size is roughly the same as a quarter, which means your logo needs to work extra hard to get your message across. Fortunately, they’re still a highly useful marketing tool. Standard business cards have only a few lines of real estate for your company name and logo. If you want your logo design to be seen, consider using smaller fonts. This will save you money in the long run.
A well-designed logo can be easily recognizable, even when reduced to a tiny size. Avoid complicated designs, as they’ll lose detail when shortened to fit on a small business card. If you can’t afford a custom logo, try using a generic logo. You can change its color in the future. A simple color scheme will make the card look more organic. A good logo will also last for years, so you can make a few revisions.
Fonts can make or break a business card. The font chosen for your card will convey your brand personality and message. For instance, bold, clean typography will reinforce your company’s trustworthy message, while a softer, less serious font will convey a less serious message. A well-designed business card will have plenty of white space, which helps the other design elements stand out. In addition, the font should be large enough to be legible for your audience.